Getaway is a sober bar, a new kind of dry nightlife option that is cropping up in New York City. The idea is to provide outlets for people who want to socialize in a bar-like location, but without having to drink alcohol.

They are part of larger trend. People are paying greater attention to their mental health and wellness, and many Americans are specifically looking to reduce their alcohol intake. People of all ages are drinking less beer, while millennials are drinking less overall. And Silicon Valley is taking note, with tech companies reevaluating their alcohol policies and investors looking to capitalize on people who prefer not to drink.

“It’s such a part of the culture, especially here in San Francisco that I would go out for dinner and have two to three drinks everyday,” Silicon Valley entrepreneur Justin Kan, the CEO of law-tech startup Atrium, told CNN Business. He said he has seen a shift recently within his tech circle. “I was at a dinner with a lot of tech people last night and probably half the people weren’t drinking.”