Several high-ranking sources from multiple teams tell us people have been talking about the issue for a while but it gained steam in late 2018 when Draymond Green appeared on LeBron James’ show, “The Shop,” and argued against teams using the term.

“You shouldn’t say owner,” Green said … noting the title should be changed to either CEO, Chairman or something like Majority Shareholder.

During the show, Jon Stewart agreed and explained, “When your product is purely the labor of people then owner sounds like something that is of a feudal nature.”