The video created by Bill Posters and Daniel Howe in partnership with advertising company Canny is hashtagged ‘#deepfake,’ a term that refers to video or audio with virtually undetectable edits made to portray something very different than the original media source.

In the edited video, Zuckerberg is made to appear to say, ‘Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.’

An Instagram spokesperson told, ‘We will treat this content the same way we treat all misinformation on Instagram. If third-party fact-checkers mark it as false, we will filter it from Instagram’s recommendation surfaces like Explore and hashtag pages.’