Like the Q Score, which measures the appeal of celebrities, the E-Score calculates awareness and appeal of individuals in the public eye. But it also tracks how individuals score on more than 40 personality and physical attributes.

In terms of those attributes, Mr. Trump was most often described as “aggressive” (48 percent) and “mean” (38 percent), according to his scores from December that were obtained by The New York Times. He also scored high for being “insincere,” “confident” and “creepy.” But he scored between 0 and 4 percent for the attributes of “sexy,” “impartial,” “handsome” and “physically fit.”

About 29 percent of people described Mr. Trump as “overexposed.” And his overall strong positive appeal is 14 percent, compared with an overall strong negative appeal of 39 percent.