Why it matters: AOC has only been in Congress for a few months, yet she’s breaking through even in rural areas of the Midwest. It’s not a great start for the 2020 Democrats who aren’t recognizable at all in Wisconsin, a key battleground state, despite all the national attention they’re getting.

This was another takeaway from the Engagious/FPG focus group of swing voters I watched last week, which included eight Obama/Trump voters and four Mitt Romney/Hillary Clinton voters.

Between the lines: They even knew some of the issues she stands for (though not the Green New Deal). That’s more than they knew about the senators.

“Her latest slogan was: ‘I’m here to serve; I’m not here to gain power,” one woman said of Ocasio-Cortez. Another mentioned her focus on environmental issues and tackling inequality.