“You hear from people that [Warren] sort of reminds them of Hillary [Clinton], which they mean in a purely stylistic sense,” Michelle Goldberg, a New York Times columnist, said on the newspaper’s podcast the Argument. “It leads me to wonder: What is the salience of policy in a Democratic primary — or in our politics at all?”

“I just don’t know if she would go over nationally,” former New Hampshire state Rep. Daniel Hansberry told the Associated Press. He was among 27 current and former state lawmakers who signed a 2015 letter urging Warren to seek the presidency.

“In the Northeast and on the West Coast I wouldn’t be a bit surprised if she got a huge vote,” Hansberry said. “But I don’t know if she’s too progressive for other parts of the country.”

In other words, when it comes time to choose a candidate, many voters may prefer the sizzle rather than the steak.