“We know the media has focused a lot on autonomous vehicles, the good, the bad and the ugly,” said Brannon, adding that this is “where consumers get a lot of their information about autonomous vehicles.”

In all, 71 percent of the survey respondents said they would be afraid to ride in a self-driving vehicle. And when asked about whether they would allow a child or some other family members go for a ride, “We saw only 19 percent comfortable with that scenario,” said Brannon.

Only about four in ten of those who participated in the study said they would be comfortable having groceries and other goods delivered by a fully autonomous vehicle, something that Amazon, fast food restaurants, and supermarkets are investing in.