And that brings us back to 8chan. In addition to sewing discord and creating confusion, the Christchurch shooter’s repeated references to memes and in-jokes were him playing to this very specific crowd. The streamed video of his massacre begins with him telling viewers to “Subscribe to PewDiePie”. This is a reference to yet another fringe Internet meme. Yet another dumb, trollish move calculated to please the other shitposters on 8chan.

And how did they respond to this massacre?

Over and over again, through page after page of posts, anons celebrated this mass murder by one of their own.

Most of the (very few) negative remarks found in the thread are from people, like one of the above posters, who fear this spree will mark “the end of 8pol”. The shooter’s frequent use of in-jokes and memes played extremely well with this crowd.