It could be more than a good troll, in fact, if it suggests that O’Rourke and his staff are learning to manage media expectations, something that had been a problem for the proto-campaign in its pre-launch phase. Expectations management is a key survival skill for a modern presidential candidate — one that could come in handy later on when the media is trying to interpret, for example, whether a second-place finish in the Iowa caucuses was a good finish for O’Rourke or a bad one.
For better or worse, the primaries are partly an expectations game, meaning that it’s not just how well you do in an absolute sense that matters, but how well you do relative to how well the media expects you to do. Historically, for instance, the candidates that receive the biggest bounce to their national and New Hampshire polls after the Iowa caucuses are those who most beat their polls in Iowa — and therefore most beat media expectations, which are usually closely tied to the polls — and not necessarily the actual winners. The canonical example of this dynamic is Sen. Gary Hart and former Vice President Walter Mondale in the 1984 Democratic caucuses in Iowa. Even though Mondale dominated the caucuses with 48.9 percent of the vote to Hart’s 16.5 percent, it was Hart who got the favorable headlines as the media had finally found an alternative to the boring, predictable Mondale “juggernaut.” The next week, Hart came from well behind in the polls to win the New Hampshire primary.