George Conway, who has previously questioned Trump’s veracity and respect for the law, pounced on Wednesday.

“Think of how much of a laughingstock a president has to become to have *Burger King* make fun of him. Sad,” he wrote in a searing tweet.

Enter Parscale, who served as Trump’s digital director on the 2016 campaign and knows a thing or two about how to make an impact on social media.

Responding to Conway’s tweet, he shot back: “Think how bad of a husband you have to be to act this way.”