No, what we need is to stop insulting men. We can’t elevate women by knocking men down. Some men will nod along with ads that insult them, but, in general, these companies are offending men and doing damage to their own stated cause. On the Gillette YouTube channel, the commercial has garnered more than double the number of “dislikes” than “likes.”

This wasn’t a win for the company.

“Isn’t it time we stopped excusing bad behavior?” Gillette asked in the tweet introducing the commercial. Yes, it is. And that includes the bad behavior of corporate salesmen treating half of the population as monsters, all to sell a product targeted at precisely that segment of Americans.