The phenomenon of people requesting procedures to resemble their digital image has been referred to – sometimes flippantly, sometimes as a harbinger of end times – as “Snapchat dysmorphia”. The term was coined by the cosmetic doctor Tijion Esho, founder of the Esho clinics in London and Newcastle. He had noticed that where patients had once brought in pictures of celebrities with their ideal nose or jaw, they were now pointing to photos of themselves.

While some used their selfies – typically edited with Snapchat or the airbrushing app Facetune – as a guide, others would say, “‘I want to actually look like this’, with the large eyes and the pixel-perfect skin,” says Esho. “And that’s an unrealistic, unattainable thing.”

A recent report in the US medical journal JAMA Facial Plastic Surgery suggested that filtered images’ “blurring the line of reality and fantasy” could be triggering body dysmorphic disorder (BDD), a mental health condition where people become fixated on imagined defects in their appearance.