But the research by Thomson Reuters, conducted in collaboration with StyleSage Co, showed here the world’s largest sportswear maker sold out far more items between Sept. 3 and Sept. 13 than in the 10-day period before the ad came out.

Nike discounted fewer products in the 10-day period after the ad and saw its Colin Kaepernick women’s jersey sell out on Sept. 17, the research also showed.

“These strong statistics reinforce the notion that Nike is standing firm – and not just in a social context,” said Jharonne Martis, director of consumer research at Thomson Reuters.