Why it matters: These findings are surprising in light of the constant news of security breaches and privacy scandals, and suggest that consumers are becoming numb to the growing threats to their personal data.

By the numbers: The proportion of online households reporting privacy and security concerns fell from 84% in 2015 to 73% in the fall of 2017, per the data released today.

And just 33% in 2017 said privacy concerns stopped them from doing certain online activities, like posting on social media or making purchases online — down from 45% in 2015.