This imbalance reflects Democrats’ renewed focus on taking the House, the chamber more likely to flip in the midterms. The Democratic Congressional Campaign Committee has revamped its digital operations, hiring a fundraising strategist for each region to work closely with campaigns—and maximize their ability to raise money off every Trump outrage. When the president does something to aggravate liberals, the leading campaigns are well prepared to push out an email targeting supporters to donate money off the controversy.
More donors are giving directly to candidates, doing research on which recruits could benefit most from an infusion of cash. The progressive donating platform ActBlue has served as a critical tool directing Democratic energy into money for competitive campaigns.
In addition, a handful of compelling candidates have translated viral attention to their unique biographies into huge fundraising windfalls. Two female military veterans whose personal stories became must-see campaign videos—Kentucky’s Amy McGrath and Texas’s MJ Hegar—were among the Democrats’ leading fundraisers this cycle. A video for the campaign of ironworker Randy Bryce—then running against House Speaker Paul Ryan—earned him the nickname “IronStache” and made his campaign one of the best-funded in the country.