Some of Trump’s least-popular tweets seem to be ones where he personally attacks someone. The 50-lowest scored tweets included insults directed at Oprah, Chelsea Clinton, Bob Corker, Jemele Hill, Michael Wolff, Arnold Schwarzenegger, and some media outlets.

But that doesn’t mean that Trump’s insults are categorically unpopular. I haven’t hand-coded these tweets by topic or type, so it’s hard for me to say with certainty that any specific type of tweet is always unpopular. But it’s still interesting to explore the data in this way.

Trump’s most popular tweets were much less flashy…