Jack Daniel’s Tennessee Whiskey prices will rise in the European Union (EU) due to the member countries’ new 25 percent tariff on imported U.S. whiskey.
Brown-Forman Corp. spokesman Phil Lynch told The Associated Press that the price of Jack Daniel’s in the EU will likely rise by about 10 percent, a change which will go into effect over the next couple of months.
He added that the prices will vary, as local distributors and merchants play a role in determining the price.
The EU imposed tariffs on a number of American goods in response to President Trump’s steep tariffs on steel and aluminum imports. The EU tariffs were placed on goods including bourbon, orange juice and motorcycles.