Tesla is facing intense pressure to abandon the name “Autopilot” for its semi-autonomous driving technology following a series of crashes, at least one fatal, involving Tesla vehicles that were operating in that mode.

“Tesla has repeatedly exaggerated the autonomous capabilities of its Autopilot technology, boosting sales at the expense of consumer safety,” said Center for Auto Safety Executive Director Jason Levine. “The FTC must step in and expose this charade before more Americans are injured or killed.”

The Center for Auto Safety and Consumer Watchdog are jointly calling on the Federal Trade Commission to investigate the use of the Autopilot name which, they contend, could lead owners to believe their vehicles can be operated hands-free.