For a small but growing cohort of parents — ones who see gender as a spectrum rather than a binary — the unisex movement of the ’60s and the “gender neutral” parenting trends that have followed have come up woefully short. For them, society’s gender troubles cannot be solved by giving all children dolls and trucks to play with or dressing them all in the color beige; the gender binary must not simply be smudged but wholly eradicated from the moment that socialization begins, clearing the way both for their child’s future gender exploration and for wholesale cultural change…

In fact, “gender neutral” is a term that tends to be rejected by people parenting this way — in lieu of “gender open,” “gender affirming,” or “gender creative” — and Kyl’s website, raisingzoomer.com, and its accompanying Instagram account have become go-to destinations for families curious about what gender-creative parenting might look like. And what it looks like is pretty appealing, with Myers’s photogenic and well-lit family doing such wholesome things as hiking and biking and cuddling under fluffy comforters in stylish, well-appointed rooms. Sometimes Zoomer is wearing pink. Sometimes they’re wearing blue. Sometimes they’re wearing their dinner.