McMahon appears intent on resurrecting the XFL brand for the league he launched for one interesting but unsuccessful season in 2001, in partnership with NBC, but MAGAFL is a branding that is likely to resonate even more powerfully with his target market–traditional Americans who love football but are sick and tired of the social justice warriors who play in, own, and run the NFL.

“Any XFL reboot would also benefit significantly from the ‘bully pulpit’ they would have in President Trump. The president has ripped the NFL over the anthem protests, and criticized the league as much as any chief executive has ever criticized a sports league. Meaning, that any rival football league would almost assuredly be backed by the full faith and credit of the most powerful Twitter account in the world,”Breitbart News reported when news that McMahon was considering a challenge to the NFL broke.