“You are going to have more fringe candidates continue to run,” said Nick Everhart, a Repubican consultant based in Ohio. “And nationally, you’ll inherit their problems as a party unless you distance yourself and say no. That’s the question I have: At what point does the national party have to say, ‘Just because you win the nomination doesn’t make you ours’?”
Everhart, who made his name in political circles by advising Tea Party-aligned outsider candidates, acknowledged that such a move would only deepen grassroots anger. “Part of the problem is we’ve trained our base to only respond to very specific messaging. We’ve fine-tuned what these people need to hear.”
In any case, he said, the institutional GOP can only do so much to control the quality of its candidates: “You can’t stop those people from filing.” And when any primary field gets too big, the electorate can easily fracture to the point where the noisiest firebrand on the ballot wins.