“Feminism spiked following news coverage of the Women’s March on Washington, DC in January (and other related marches held around the country and internationally), and follow-up discussions regarding whether the march was feminist, and what kind of feminism was represented by organizers and attendees.”

“The word spiked again when Kellyanne Conway said during an interview that she didn’t consider herself a feminist. In this case, the definition of feminism was itself the subject of the news story — an invitation for many people to look up the word.”