“Man of the Year”—it became “person” in 1999—is arguably the Trumpiest possible tradition in magazine journalism. And not just because of Trump’s apparent obsession with appearing on the cover. In June, The Washington Post discovered that what looked like a back issue of Time magazine featuring Trump on the cover—and displayed in at least five of Trump’s clubs—was, in fact, doctored. The fake cover featured a serious looking Trump with twin, glowing assessments: “Donald Trump: The ‘Apprentice’ is a television smash!” and “TRUMP IS HITTING ON ALL FRONTS . . . EVEN TV!” The real issue of Time magazine at the time featured the actress Kate Winslet on the cover.

One can only imagine the conversations that took place among the Time editorial team in the past 24 hours, but one thing almost certainly came up: Trump’s bizarre decision to insert himself into, of all things at this dramatic moment in American life, Time’s pick for a fading print-era tradition is decidedly good for business. (And, by the way, Time actually did name Trump “person of the year” in 2016.) This, at a time when the print-magazine business is generally not thriving. Time’s newsroom is still home to many great journalists, but the economic environment for newsweeklies is absolutely brutal. Remember Newsweek? It once routinely determined the national conversation. Not so anyore. (To answer your question, yes, Newsweek does still exist.) Meanwhile, the Koch Brothers are backing Meredith Corporation’s possible purchase of the storied publication, according to The New York Times.