The second critique of the tech industry is that it is causing this addiction on purpose, to make money. Tech companies understand what causes dopamine surges in the brain and they lace their products with “hijacking techniques” that lure us in and create “compulsion loops.”
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Snapchat has Snapstreak, which rewards friends who snap each other every single day, thus encouraging addictive behavior. News feeds are structured as “bottomless bowls” so that one page view leads down to another and another and so on forever. Most social media sites create irregularly timed rewards; you have to check your device compulsively because you never know when a burst of social affirmation from a Facebook like may come.
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