American shoppers will take to malls, warehouses and brick-and-mortar outlets Friday for what has long been one of the most lucrative days for retail companies across the country.

In Nevada, for the first time, Black Friday will include legal recreational marijuana. And just like big-box retailers, pot stores are rolling out the deals in hopes that customers will flock through their doors for some holiday shopping.

“Cannabis use has been misunderstood and vilified in our country for over 80 years, so this day will feel both surreal and celebratory,” said Andrew Jolley, president of the Nevada Dispensary Association and owner of The+Source dispensaries in Las Vegas and Henderson. “We’re very excited about the first holiday season of adult-use in Nevada.”

Jolley’s dispensary is one of over 40 weed stores valley-wide to offer Black Friday discounts, on everything from marijuana flower products to edibles, like chocolates, and concentrates like shatter, wax and carbon dioxide oil. Under Nevada law, adults age 21 and over can purchase up to one ounce of marijuana flower or one-eighth ounce the THC equivalent of edibles and concentrates.