But this very thing was a campaign promise of then-candidate Donald Trump. There is no way to measure whether “Merry Christmas” will increase this year, but it is of little consequence.

Trump knows this is his brand. Most of all, he knows this brand sells well as he steps onto stages and speaks to religious voters who have waited years for something different. As this president is showing, different isn’t always better.

The proud, starry-eyed Evangelicals who cast their ballot for the Christian-in-Chief believe Trump has miraculously brought faith back to the nation.