In a world where few can agree what anything means—patriotism, protest, the new Darren Aronofsky movie—at least we have Megyn Kelly’s show. Nobody likes it.

Turns out, there wasn’t much of a demand for Megyn Kelly pretending for an hour each day that hard-ass Fox News “Santa Was White” Megyn Kelly has been replaced by an alternate universe lobotomized morning-show mom version of Megyn Kelly.

The viral critical pan has long been an art form for ugly joy. Movies are particular lightning rods for them; Roger Ebert’s review of North never gets old, even after dozens of re-readings. New York Times movie critic A.O. Scott and Times food critic Pete Wells are the contemporary standard-bearers for virtuoso haterism.

When enough people concurrently join in on a bad review, the viral negativity grows in mass until it functions as its own entity, with its own gravitational field. Eventually the subject is so consumed by its viral negativity that it’d be nearly impossible to approach without prejudice.