And this explains something that will undoubtedly be lost on every MSNBC host and New York Times editor. Most of the people who voted for Moore don’t actually agree with him. They find him entertaining.

I have no doubt that many of the people who voted for him are decent people. I’d also bet lots of them don’t agree with Moore’s shtick. Do all the patriotic Alabamans who voted for Moore believe that 9/11 was God’s wrath on a sinful America? Or that America is “the focus of evil in the world?” I very much doubt it. Do they all think evolution is “fake”? Some? Sure. All? No way.

Moore is like a right-wing version of the “Progressive Liberal” heel. I’m sure many like his brashness and forthrightness and his unapologetic defense of Christianity. And while I haven’t run a focus group or anything, I strongly suspect his real value-add is that he horrifies all the right people. Like that other political stock character with the same last name, Michael Moore, his appeal lies in the fact he’s a living Internet troll.