Polling, focus groups show: Dem attacks on Trump aren't working

Data from a range of focus groups and internal polls in swing states paint a difficult picture for the Democratic Party heading into the 2018 midterms and 2020 presidential election. It suggests that Democrats are naive if they believe Trump’s historically low approval numbers mean a landslide is coming. The party is defending 10 Senate seats in states that Trump won and needs to flip 24 House seats to take control of that chamber.

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The research, conducted by private firms and for Democratic campaign arms, is rarely made public but was described to POLITICO in interviews with a dozen top operatives who’ve been analyzing the results coming in.

“If that’s the attitude that’s driving the Democratic Party, we’re going to drive right into the ocean,” said Anson Kaye, a strategist at media firm GMMB who worked on the Obama and Clinton campaigns and is in conversations with potential clients for next year.

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