Leading the charge is Netflix, which is conducting its first experiment in “branching narratives” with DreamWorks animated series “The Adventures of Puss in Boots” and stop-motion show “Buddy Thunderstruck.”

One-off episodes of both shows which dropped recently on the streaming service bring the “choose your own adventure” format seen in 1980s novels to internet TV.

Viewers are asked at various points what their character should do next, and are able to navigate to numerous possible endings by making decisions using their remote controls or touch screen devices.