Digital self-promotion has gone to a new extreme. Perhaps taking a cue from Beyoncé, who has famously recorded almost every single moment of her waking life, Mr. Henry is one of a small but growing number of entrepreneurs who have turned their lives into do-it-yourself reality shows. They pay videographers, editors and producers thousands of dollars a month to shadow them and create content for their social media platforms. They “star” as part motivational speaker, part life coach, as they dispense advice and speak enthusiastically about the hustle. They are earnest to a fault; you’ll find no melodrama here (or even much drama).
But people are watching, sometimes in the hundreds of thousands. “The reach is incredible,” Mr. Henry said. “It’s mind-blowing to me that a regular person can reach a quarter of a million people a month if they put the work in.”