“In the mind of the ISIS recruit, he’s the next James Bond, right? Have you seen some of those ISIS propaganda videos, they are cut like action movies. Where is the counter-narrative? Where are we telling these kids they can be heroes in our stories, that they [are] valued? People are looking for the message that they belong, that they are part of something, that they are seen and heard and that despite, or perhaps because of, their experience, they are valued. They want to feel represented. In that task, we have failed.”