Some feminists say the happy face they sport by habit — or on command — is a form of unpaid “emotional labor.” They do it to be pleasant, to be likable, or because someone told them to do it: “Why don’t you smile!”

They do it because if they don’t, there’s a name for it (Resting Bitch Face).

“From the time you are small, as a woman you are encouraged to put on a friendly face,” said Ariana Ascherl, an activist in Anne Arundel, Md., who is organizing a rally in front of the Supreme Court Wednesday with the Democratic Socialists of America.

On her day of action, she also plans to abstain from doing laundry and volunteering at her daughter’s school. She is also trying to be more conscious about how and when she smiles. “I’ve been accused of having a resting nice face,” she said. “Social conditioning is a hard thing to break.”