Struggling radio, video and internet entrepreneur Glenn Beck, who has styled himself as a conservative firebrand and sworn enemy of the liberal media, seems to have done an about-face and is now ardently courting the journalistic outlets he previously had little use for.

“I think a lot of people are going to be turning to him after the election to ask what role he can play in the reconciliation within the Republican party and between the parties,” said one of Beck’s business associates, explaining why the right-wing radio jock and former Fox News rabble-rouser has been plying his trade in hostile territory, cooperating with profiles for Rolling Stone and Vice News.

Beck has also started showing up on MSNBC and at The New York Times, where he recently contributed an Op-Ed essay urging “empathy” for Black Lives Matter protesters, whom he described as “decent, hardworking, patriotic Americans.”

But the role of “Great Conciliator” is surely an unlikely one for the 52-year-old Beck.