Compared to the flame-throwing temperament he has demonstrated throughout his current presidential campaign, the most striking revelation of the the video from September 11, 2001—plucked exclusively at POLITICO’s request from the WWOR archives—is Trump’s composure and tone. A decade and a half before pledging to “bomb the shit out of” ISIS and proposing a deportation force and a Muslim ban, Trump didn’t talk about retribution or leap to conclusions about who was responsible. In fact, he avoided identifying potential enemies—any terrorist organization or Muslims in general. He spoke cogently and even poignantly about New York’s changed skyline and the need to never forget.

Only parenthetically in the middle of the 10-minute conversation did Trump turn to a favorite topic—size. “40 Wall Street,” he said, referring to his 71-story building blocks away from the now-collapsed twin towers, “actually was the second-tallest building in downtown Manhattan, and it was actually, before the World Trade Center, was the tallest—and then, when they built the World Trade Center, it became known as the second-tallest. And now it’s the tallest.”

Marcus chalked up the remark to “Donald being Donald. … He is the brand manager of Trump, and he is going to tout that brand, and he does it reflexively,” he said. “Even on that day.”