The persuasion kill shot against Trump is the accusation that Trump is a crazy racist. When you combine crazy and racist, you have a lethal persuasion cocktail. And that’s what the Clinton side has done.

The folks on social media tested lots of accusations against Trump until they found traction with the “crazy racist” theme in all its forms. And Clinton’s campaign team wisely amplified it…

I now update my prediction of a Trump landslide to say that if he doesn’t give a speech on the topic of racism – to neutralize the crazy racist label – he loses. There is nothing he can do with policy tweaks, debate performances, advertising, interviews, or anything else that would remove the tarring he received from the Clinton side. But a persuasive speech could do it.

How?

Trump needs to convince Americans of all types that he loves them and plans to protect them from outside forces. Here’s a simple and persuasive formulation for that: