Vast, verdant open spaces with walnut trees, elaborate playgrounds, tennis courts, a fitness and youth club, outdoor and indoor swimming pools, as well as spas — for 11,000 tenants, the project’s slogan “Living like the rich” is a living reality.

It’s been home to local sports superstars like soccer icon Hans Krankl, high-ranking politicians and labor union heads. Even a former president’s daughter chose social housing over a posh First District penthouse.

“This is probably the best apartment building in Vienna,” says Karin Kreuz, the owner of small shop here.

Rich and poor live side-by-side, a fact that residents take pride in, she explains, as she sells a lottery ticket to an elderly woman adorned with expensive jewelry.