When the app launches, users will be able to review their friends, coworkers, and romantic partners — who may or may not have ever signed on to the app themselves — using a one- to five-star rating scale.
Co-founders Julia Cordray and Nicole McCullough insist that the app exists to promote good feeling among people, and that Peeple is not a bullying platform. “As two empathetic female entrepreneurs in the tech space, we want to spread love and positivity,” Cordray told The Washington Post. “We want to operate with thoughtfulness.”
In order to rate somebody, you need to join the app through Facebook using your real name, and you must be at least 21 years old. To review somebody else who is not on the app, you can create a profile for them with their cell phone number; they will be notified via text that they have been added to Peeple, but they won’t have an option to remove their profile from the app.