I suspect he knows that parents instinctively talk to their young kids this way to comfort and reassure them. We moms and dads may not promise to make America great again, but we’ll happily tell a child what they want to hear: “Mommy will fly to the moon with you later, darling.”
By imitating this speech style, Trump plays to the idea that America wants a father figure in the White House. We want one person who can sit in the Oval Office and single-handedly solve all our nation’s problems while we play in the yard. Trump promises to be that president — America’s ultimate dad.
It’s not just his use of the third person either. His blanket pledge to fix stuff — from crumbling bridges and airports to immigration — while not bothering to trouble us with grownup details, like policy or budget, is oddly comforting to a huge number of people. Of course, Trump’s content-free pronouncements — and the fact that so many people seem impressed by them — make a significant number of us roll our eyes like angsty teenagers. But, alas, this isn’t putting much of a smudge on his luster.