“The strategy and the number one problem that people have in politics is just getting their information across to somebody — how do you reach somebody at all,” he said. “News and information has to be entertaining, it’s got to be interesting and it’s got to be different than how everyone else is communicating.”

Already, some Beltway insiders have pushed back against Paul’s strategy.

“I don’t think you want to be troller-in-chief,” an unnamed Republican digital strategist told Politico. “This might be how they think they separate from the pack, reach out to younger people. … I just think it’s pretty close to trolling, which we think is weird for a regular person, much less someone who wants to be leader of the free world.”