“I have a bad reaction to it,” says Jan van Lohuizen, a pollster from Romney’s 2008 bid. “After all his denials last year that he was going to run, to all of a sudden turn on a dime and decide to run after all just because Jeb Bush was doing the same thing, I thought it was just weird, and it made it look all about his ambition.”…

Van Lohuizen puts it this way: “The problem is: We’ve now had a liberal Mitt Romney who was pro-choice; and then we had ultra-conservative Mitt Romney, who was more conservative than anybody else — that was in ’08; and then we had Mr. Fix-It Mitt Romney, who is going to fix the economy; and now we’re going to get Mr. World Politics/Strong America Mitt Romney, just because the circumstances on the ground have changed since he ran in 2012. How many times can you redefine somebody?”