How I'll craft a sustainable New Republic

At the heart of the conflict of the past few days is a divergent view on how the New Republic — and journalism more broadly — will survive. In one view, it is a “public trust” and not a business. It is something greater than a commercial enterprise, ineffable, an ideal that cannot be touched. Financially, it would be a charity. There is much experimentation in nonprofit journalism – ProPublica and the Texas Tribune are proving the model — and that may be the right path for certain institutions. At the New Republic, I believe we owe it to ourselves and to this institution to aim to become a sustainable business and not position ourselves to rely on the largesse of an unpredictable few. Our success is not guaranteed, but I think it’s critical to try.

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For anyone who loves what makes the New Republic special — the valuable journalism that pours forth on its digital and print pages — and believes there ought to be more outlets committed to quality journalism rather than fewer, the current choice is clear: Either walk away mourning a certain death or set to work building its future. That means we have to embrace some change.

Those who have watched the recent evolution in media know the dichotomy between techy buzzwords and tradition is a false choice. Journalists across the industry are using new techniques to tell vital stories and make passionate arguments. Innovation is happening in traditional newsrooms like the New York Times and The Post and at start-ups such as Vox and Politico. The New Republic should and will be mentioned in the same breath.

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