Calorie-free chocolate “Cravings” are edible strips that you place on your tongue for chocolate flavor. Remember those Listerine breath strips that were all the rage 10 years ago? Yeah, it’s the same idea. No sugar, no calories — just milk chocolate flavor dissolving on your tongue.

Creator Ian Goldfarb launched a Kickstarter campaign to raise money for the project but fell short of his funding goal. His next plan is to seek an equity investor or a bank loan so he can make Cravings a reality. He seems to believe pretty strongly that zero-calorie chocolate could really take off.