“Sharpton is a racial extortionist who has instigated racial animosities, violence, and division in America for the last forty years,” write the boycott’s organizers. “In better times, Sharpton would be stigmatized and condemned for the damage he has done. But today he is a primetime host on MSNBC—the charter cable news network for NBC News, and a favored outlet for the Obama administration’s spin doctors.”
The boycott is part of Truth Revolt, a new project by the David Horowitz Freedom Center, a right-wing foundation that has focused on what it calls liberal bias in Hollywood and on college campuses. Truth Revolt, which says its purpose is to “unmask leftists in the media for who they are, destroy their credibility with the American public, and devastate their funding bases,” is led by Ben Shapiro, an editor-at-large for the conservative website Breitbart News and the author, most recently, of Bullies: How the Left’s Culture of Fear and Intimidation Silences America.
The first Sharpton sponsor the group is targeting is Ritz Crackers, owned by Chicago-based Mondelez International. Shapiro said Truth Revolt chose Mondelez because it bills itself as a “family-friendly company” and because it was one of the few advertisers to respond to the group’s inquiries about why it supports the Sharpton show.