Baptist Pastor Jay Dennis of the Church of the Mall in Lakeland, Florida, never thought he’d find himself taking sexual addiction classes, he told The Daily Beast. But staff members were approaching him with concerns about pornography in the church: wives who’d caught their husbands, moms worried about their sons. He knew it would be an awkward conversation, taking on pornography as a mission, and he knew he’d face critics who would tell him the church is no place to deal with sexual issues, he said. “But my heart believed this is the very place to deal with it.”

So Dennis launched a glossy website, Join 1 Million Men, where he asks men around the world to add their first names to a wall, pledging to say goodbye to smut. There’s an iPhone app with related scripture, tips, and tools. Videos about how to “destroy your porn stashes.” Testimonials from men who’ve found themselves in the clutches of Satan’s ubiquitous tools. And some pretty jarring claims, like this one:

“I believe as many as 80 percent of men in the church are struggling with viewing pornography,” Dennis says in one video, adding that drastic action may be necessary to truly rid yourself of it. “You may even need to destroy your present computer. I realize that can be an expensive move, but it may be necessary if you are serious about living porn-free.”