“Frankly, I don’t think Bloomberg’s ads are effective,” Schumer told TIME Magazine in a report posted Thursday. “The Mayor of New York City putting ads against people in red states is not going to be effective.” …

Schumer also offered an alternative gun control ad script, one he believed would be more effective than the ones Bloomberg has run.

“Now I’m an NRA member. I’m proud of that,” Schumer narrated, taking on the persona of a Nevada gun shop owner. “My daddy was, his daddy before him, and my kids are going to be NRA members. But on this one? Background checks? They’re wrong. That background check ain’t gonna affect me. I’m a law-abiding citizen. It’ll just affect felons, spousal abusers, people [who are] mentally ill. So on this one, I don’t agree with the NRA.”