Group meetings where everyone is standing up have caught on in the past few years. But for one-on-one conversations, the trend at forward-thinking firms is to hold meetings while walking.

Steve Jobs, the late founder of Apple, Facebook’s Mark Zuckerberg and Jack Dorsey of Twitter have all been known to favor walking meetings.

Recently, Nilofer Merchant, a former technology executive, extolled the benefits of walk-and-talk meetings at a TED conference, noting the health advantages and the closer connections people form when away from the more traditional setting of a conference room.

“By walking side by side, it reinforces the perspective that you’re working on something together,” Merchant says.