Oh, your brother is an officer in the British military, Piers? Well, in that case, argument won.

Morgan would go on to sprinkle references to his brother’s service into his show during the next two years, including in a debate over WikiLeaks with former Minnesota Gov. Jesse Ventura.

“I can perhaps answer for my brother, who’s a British Army colonel,” he said, trying to counter the former Navy Seal and renowned conspiracy theorist.

But Morgan’s references to his brother have increased astronomically since the December 14 Sandy Hook Elementary School shooting. Since then, in his one-man campaign to shame Congress into supporting an assault weapons ban, he has become increasingly fond of bringing up his fighting brother in the apparent hope of stealing some of his moral authority.