The email to supporters send out Saturday said: “Grand opening! We’re celebrating with 10% off.” The discount comes if supporters spend $10 or more.

Retailers typically offer grand opening sales of new stores, but the purpose of the Obama store is different. The goods sold, from $15 tube socks to $7,500 medals, pay for his Inauguration and there isn’t a lot of time to raise money for the January 21st event.