Bush, a 36-year-old attorney — who’s served in Afghanistan in the U.S. Navy and helped with the GOP’s Hispanic outreach in Texas — is both a promising politician on the Texas stage and a young Hispanic voice in a party that is figuring out how to mend its image with the country’s growing Latino population.

Last week, Bush’s father emailed supporters a fundraising missive stating that his son is most likely to seek the office of Texas land commissioner in 2014, which is widely seen as a stepping stone to bigger and better things…

“George P. was raised in a bi-cultural home in south Florida — he’s not only bilingual, he is bi-cultural and is fully comfortable functioning in that world,” said Florida-based GOP strategist Ana Navarro, who ran John McCain’s Hispanic outreach in 2008. “His voice is just the kind that we desperately need in the Republican Party right now.”

One Texas Republican, who asked not to be identified by name, called Bush’s plans to run for office “exciting” for the state’s GOP.